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About Ace Branded Products

Ace Branded Products is a leading source of innovative and high quality licensed, proprietary, and private label home entertainment and lifestyle products. 

Founded in 1947 as Ace Distributing Company, we began our journey as the worldwide distributor of apparel for Harley-Davidson Motor Company. In 1985, the company was sold and became Ace Product Management Group, Inc., expanding its expertise into product design and sourcing. In the decades that followed, the product development resources of Ace partnered with Harley-Davidson and helped develop what is widely recognized as one of the most successful brand image programs in the world. That experience helped establish Ace as a valuable contributor to other programs as well. We are the official licensee of the Harley-Davidson® ROADHOUSE™ Collection, For For Your Home, Jack Daniel's®, Mossy Oak®, Chevrolet®, and The Busted Knuckle Garage®.

In addition to our licensed product programs, we also produce a proprietary line of products for the home. Creatively themed around popular occasions and stylish motifs such as Backyard BBQ, Americana, Summertime, Lodge, and Holiday, these products showcase our core competencies in glassware gift sets, bar accessories, neon clocks, and bar stools. Innovative retail packaging and point-of-sale displays further highlight our design capabilities.

We also offer product development services and sourcing for private label items specializing in working closely with our clients to design and develop quality custom products that highlight the brand experience and increase consumer loyalty. Our expertise includes home decor products, gifts and collectibles, glassware, and unique packaging solutions. From our sourcing office in Shanghai, China, to our subsidiaries in Germany and Japan, we offer a wide range of goods and services to complement our experienced product development, design, and sales staff at our corporate headquarters in Milwaukee, Wisconsin.